MERIDIAN FIELD
Events & Culture
Campaign identity for an open-air music weekender
OVERVIEW
One mark, three days, no repeats
Meridian Field runs on one drawn line — a horizon that bends differently for each stage, each day, each poster. Colour shifts from dawn amber to dusk violet across the weekend, so a flyer tells you when it is before it tells you who is playing. Type stays fixed and unfussy underneath the movement.
SOLUTION
A campaign the crew can run without us.
The horizon is a single editable path, so the in-house team generates a full poster, story and screen set from one file. Lineup drops, stage changes and last-minute reschedules go out the same hour, and every asset still reads as one weekend rather than a folder of unrelated graphics.
