SHADE ARC
Street Basketball
Minimal street-court brand in concrete and cobalt
OVERVIEW
Grit, light, and the open rim
ShadeArc uses the language of the street court—raw concrete, diagonal shadows, and a single cobalt accent. Typography is bold and condensed; everything else stays quiet. Photography favors midday contrast and clean negative space so copy and CTAs land fast. Motion is subtle: slow shadow sweeps, gentle parallax on the rim.
SOLUTION
Built for play, not polish
A monochrome system with one blue lets signage, schedules, and score updates feel unified in-app and on-site. Court stencils, fixture labels, and social templates share the same rhythm, making pick-up games easier to find and attendance more consistent.
